Instagram has come a long way since its debut in 2010. The “Gram”, which began as a simple photo-sharing app, has grown into a variety of things, including a platform for shopping and e-commerce, a way to connect with old friends, and start new relationships. A place to do, a portfolio for creatives of all types to showcase their work, a battleground for social justice, and a gallery of NFTs. Ultimately, Instagram has turned into a reflection of our values, which the all-seeing algorithm serves to remind us of every time we log in.
Even a new category of fame has been made possible by the program. Influencers on Instagram have changed the way we browse, find entertainment and even interact with companies. But when it comes to Instagram’s greatest stars, we see some very typical suspects. For example, Lionel Messi reached the 500 million milestone, becoming the first person to do so. Cristiano Ronaldo was also not far behind. Additionally, her own Instagram profile reached half a billion followers, pop singers kept switching positions, and a new Kardashian joined the top 10.
We have compiled top 20 Instagram accounts from around the world for your convenience. They are what prompt us to log in and return again and again. While you’re here, don’t forget to follow Lifestyle Asia—every follow counts, right?
The Most-Followed Instagram Accounts In The World in 2023
1. Instagram (@instagram)
Followers: 649 million
Instagram is the most followed account of them all, with over 500 million followers. Many of its 7,000+ posts feature popular, creative or attention-seeking creators, like @sharawangsamlia (above), Insta-famous mini-pig Pua and global superstar model and actress of Squid Game fame, Hyeon Jung. Even virtual influencers like Imma (@imma.gram) get some sparkle.
2. Cristiano Ronaldo (@cristiano)
Followers: 597 million
Just look how happy he is. However, if you were Cristiano Ronaldo, you would be too. And even more so if you were Cristiano Ronaldo and the first person to cross 500 million Instagram followers. To put this into perspective, CR7’s ‘gram would be slightly ahead of the United States and the third most populous country in the world, behind China and India. Ronaldo scored once again today.
3. Lionel Messi (@leomessi)
Followers: 480 million
From Ronaldo’s competitor on the field to Ronaldo’s competitor on Instagram. The Argentine player, who is now competing with Cristiano Ronaldo for the #2 slot, has also shown himself to be extremely good on social media.
4. Selena Gomez (@selenagomez)
Followers: 426 million
Selena Gomez has been vocal about avoiding social media, but recently she’s become the fastest rising star on this list. Gomez uses her platform for good, speaking honestly about mental health and asking followers to educate themselves on the importance of mental fitness. Its shoots, planed and candied, provide wonderful fodder for his feed.
5. Kylie Jenner (@kyliejenner)
Followers: 397 million
Kylie Jenner became the first female Instagram user to cross 300 million followers. It certainly doesn’t compare to being recognized by Forbes as the youngest “self-made” billionaire in 2019. But Jenner, who founded Kylie Cosmetics, Kylie Skin, Kylie Swim and other brands, kept pushing forward. Lastly, Ronaldo, don’t get too comfortable. There is a race to reach 500 million.
6. Dwayne “The Rock” Johnson (@therock)
Followers: 387 million
What did you expect to see since he’s the People’s Champion? Former WWE Champion, tequila tycoon and Hollywood movie star The Rock is at number six on the list. He uses a very inspirational feed of fitness and life motivation along with the odd tequila shot to increase his viewership every day.
7. Ariana Grande (@arianagrande)
Followers: 377 million
In recent years, Ariana Grande has given her fans a lot of reasons to keep up with her. There’s a lot more to come from this celebrity, whose feed is full of hints about what she’s working on as well as tidbits about her personal life.
8. Kim Kardashian (@kimkardashian)
Followers: 362 million
It’s no surprise to see Kim Kardashian in the top 10 as she commands attention with everything she does. Despite the fact that KUWTK has ended its culturally significant run, Kim will continue to be a prominent presence on all of our televisions due to the debut of The Kardashians.
9. Beyoncé Knowles (@beyonce)
Followers: 314 million
Good day, Ms. Carter. Beyonce is the only woman who will ever be there. With Lemonade, the ultimate multihyphenate revolutionized the way music was released, and Queen Bey has managed to walk a fine line between larger-than-life popularity and occasionally letting us inside the private world of herself and her family via social media.
10. Khloe Kardashian (@khloekardashian)
Followers: 310 million
Hi Khloe. Naturally, it took a Kardashian to finally knock Justin Bieber off his spot in the top 10 on social media. With 249 million followers, Kendall is not far behind in the list of most followed Instagram profiles.
11. Nike (@nike)
Followers: 302 million
Nike, which has the second largest corporate account on Instagram after its internal account, is a case study in how to manage performance well. The brand outpaced runner-up National Geographic with great content and a compelling theme. As a result, Nike has become the tenth most popular Instagram account in the world, surpassing stars such as Khloe Kardashian and Miley Cyrus.
12. Justin Bieber (@justinbieber)
Followers: 293 million
Since Justin Bieber debuted two decades ago, he has maintained a huge following. With his debut EP My World in 2009, Bieber rocketed to popularity, and he shows no signs of slowing down. Instead, the singer has become more successful, producing several studio albums and earning 23 Teen Choice Awards, 26 Billboard Music Awards, and two Grammy Awards.
Her Instagram page features photos of her writing music, Hailey Baldwin Bieber, her wedding, cheers for her home Canada, and spiritual-themed stream-of-consciousness stirrings. After years of her tumultuous teenage years, her honest, confident approach to social media is quite refreshing.
13. Kendall Jenner (@kendalljenner)
Followers: 293 million
The most liked model on social media is the reality TV personality and model Kendall Jenner. And this wasn’t Jenner’s only endorsement. She is also the model that received the most references or tags in captions and comments, making her the most “talked about” model.
Kendall has a huge fan following from the show in addition to advertising for Givenchy and Balmain and serving as the face of Estée Lauder. However, it deserves Kendall’s credit for mastering the art of creating promotional postings you’ll actually want to double-tap.
14. National Geographic (@natgeo)
Followers: 281 million
With more than 250 million Instagram followers, National Geographic is celebrating a significant milestone. Creative authority on Nat Geo’s Instagram rests mostly in the hands of the contributing photographers who share the extraordinary and unusual scenes they see on a daily basis. The amazing pictures and words of the photographers lend legitimacy to the story. National Geographic has raised the standard for visually compelling storytelling that connects cultures.
15. Taylor Swift (@taylorswift)
Followers: 268 million
Prepare to clear up whatever doubts you may have had about Taylor Swift’s worldwide dominance. With over 260 million followers, the worldwide pop sensation who earns her living by breaking records has solidified her top-tier Instagram status. However, Swift’s secret may be a mix of cute animal photos, jumper selfies, and images of her fabulous entourage.
Swift’s Grid has a strong creative flair and features many vintage photos. He specializes in uploading images from political campaigns, concerts and music video trailers.
16. Virat Kohli (@virat.kohli)
Followers: 255 million
Virat Kohli created history once again by becoming the first Indian to reach 250 million Instagram followers. With this feat, he has overtaken football greats Lionel Messi and Cristiano Ronaldo to become the third most followed athlete among athletes. Cricketers also keep their followers updated about their training schedule, which is a huge appeal.
Apart from leading India to many victories in cricket over the years, the former captain also developed a strong brand through multi-million dollar sponsorship deals.
17. Jennifer Lopez (@jlo)
Followers: 249 million
Everyone cheers for Queen J Lo, as we’ve already said and will do so again. J.Lo is the Goat with a career spanning over two decades. 245 million followers on social media are proof that Jennie from the Block singer has consistently shown why she’s a role model for millions. J.Lo often delights her followers with breathtaking vacation photos and shares details about her fitness regimen. Undoubtedly, the megastar is all we can talk about.
18. Kourtney Kardashian Barker (@kourtneykardarsh)
Followers: 223 million
No family has amassed as many followers on social media as the Kardashians. It’s no surprise that Kourtney is one of the top 20 Instagram profiles in the world with over a billion followers, considering the Kardashians’ massive following. The eldest and mother of three Kardashians has always had a glamorous aesthetic. The “Instagram” lifestyle, complete with mansions, private jets and more Birkins you’ve ever seen, is embodied in Kourtney’s account.
19. Nicki Minaj (@nickiminaj)
Followers: 223 million
Describe Nicki Minaj in three words. The rapper is already a well-known figure in hip-hop, and his amazing Instagram success has further cemented that reputation.
Throughout her career, Minaj has benefited from social media, especially Instagram. Consider the classic cover art for her No. 2 Billboard Hot 100 song, “Anaconda,” or consider the Bootylicious cover that exploded online as a meme.
20. Miley Cyrus (@mileycyrus)
Followers: 212 million
One might call Miley Cyrus the queen of reinvention. Cyrus is the perfect example of an ever-evolving artist. From “Hannah Montana” Disney star to “Bangerz” wild kid, from “Malibu” romcom to millennial rock rebel, Cyrus has been many things. The celebrated American singer-songwriter has garnered millions of followers not only for her popularity, but also for her stylish outfits and personal style, as can be seen on her Instagram! Aspirational picture posts and star hangouts dominate her page.
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